Imagine a West Africa where there is no poverty. Where natural resources are exploited for the benefit of West Africa; where forests flourish and where healthy lifestyles are promoted to save millions of people. This is what we are after … we undertake mass media campaigns to positively impact development outcomes and save the greatest number of lives in the most cost-effective way. However, we can’t build this future alone, but we can build it together.
'Save West Africa's Rain Forest' is a mass media campaign of VOSIEDA. Its goal is governance and market reform that reduce illegal use of forest resources and increase forest benefit for the poor. The campaign tickles deforestation, forest degradation, illegal logging and associated trade. It also strengthens capacity of indigenous forest communities in Liberia to advocate for their own rights, seek protection of threatened forest and vulnerable indigenous populations while creating awareness using media coverage, publications and documentary films.
We run television and radio campaigns in Liberia and the Mano River Union of West Africa to raise awareness on the protection of rain forest, at the same time advancing rights of indigenous people. We focus on deforestation, land use changes, biodiversity conversations, community rights and global warming.
The value of vast tropical rain forest and other ecosystems are still not fully recognized by decision makers and local communities in Liberia and West Africa’s Mano River’s Basin, as they continue to be over exploited, degraded and lost.
Media campaigns that facilitate information exchange and cultural awareness. Television and particularly radio have proven to be very effective in reaching large numbers of people in Liberia and the West Africa, raising awareness about how to identify and conserve important ecosystem including forest resources, threaten wildlife, coastal mangroves, etc.
Despite its recognized role as an engine for economic growth, agriculture in West Africa’s Mano River Basin remains shuffled by inadequate public spending and policies. This is particularly true for family farming in Liberia, where productivity boosts could lead to food security and more widely shared prosperity. VOSIEDA is working with families and farmers’ organizations to strengthen their ability to engage stakeholders (government and partners) to address their plights..
We are undertaking radio and television media campaigns aim to strengthen families and farmers’ organizations to engage with government and other stakeholders for the empowerment of family farmers in Liberia and the sub-region.
Farming remains the dominant economic activity in Liberia and West Africa, but many small-scale farmers lack the resources, training, or funds to increase their farm’s productivity. Moreover, despite its recognized role as an engine for economic growth, family agriculture remains hobbled by inadequate public spending and policies. This is particularly true for Liberian farmers, where productivity boosts could lead to food security and more widely shared prosperity.
Media campaigns that facilitate information exchange and cultural awareness of farmers have proven successful in reaching large numbers of family farmers in Liberia and West Africa, raising awareness about how to access farm inputs, engage and advocate with government and partners to address their needs.
The Ebola outbreak was devastating on Liberia and the entire Mano River Basin. However, epidemics are not always disease related. One of the largest and growing epidemics in in Liberia today is traffic accidents and its related deaths. While the incidence of diseases such as Ebola and poverty-related issues like hunger and malnutrition is decreasing, the trajectory for road fatalities is going up.
VOSIEDA road safety campaign “The live That You Save” is a cost-effective intervention that is carefully designed and modeled after other successful campaigns in other Countries. It has been proven to reduce road accidents and save lives by placing stickers inside of commercial and private vehicles that encourage and empower passengers and riders to speak up directly to their drivers against dangerous driving. The program is being piloted in Liberia.
Road accidents are a major cause of death and injury globally; the World Health Organization (WHO) estimates that more than 1.25 million people die in road accidents each year, and another 20-50 million are injured. In Liberia, many of the road deaths occur in commercial taxi, motorcycles and buses. Most accidents occur because of reckless driving such as speeding and dangerous overtaking, often motivated by the fact that the faster a driver goes, the more passengers they serve and the more money they make. Our road safety campaign is a cost-effective intervention aims to reduce road accidents and save lives by placing stickers that encourage and empower passengers to speak up directly to their drivers against dangerous driving.
Epidemics are not always disease related. Road accidents have now become a major cause of death and injury in Liberia. According to the latest WHO data published in 2017, Road Traffic Accidents Deaths in Liberia reached 4.51% of total deaths. These loss of life and associated injuries have enormous socio-economic impact on families, communities, and the nation as it undermines poverty reduction efforts.
Changing the behavior of passengers as well as drivers by way of motivational stickers. Our road safety campaign is a cost-effective intervention that has been proven to reduce road accidents and save lives by placing stickers inside of public and commercial vehicles and motorcycles to encourage and empower passengers to speak up directly to their drivers against dangerous driving.
VOSIEDA has ongoing campaign in Liberia to prevent abuse, trafficking and sexual exploitation of children. We inform communities about this human rights crisis and raise awareness about the forms that child exploitation takes; empower youths to take the lead in anti-human trafficking efforts; fight for legislation that will protect children who are commercially and sexually exploited as well as engage the private sector.
VOSIEDA is leading media campaign to end slavery and trafficking in Liberia and West Africa. We advocate for lasting solutions to prevent labor and sex trafficking, hold perpetrators accountable, ensure justice for victims and empower survivors with tools for recovery.
Slavery is still a very real and widespread phenomenon, affecting more than 40 million people worldwide, says the International Labor Organization (ILO), with children making up a quarter of the victims . In Liberia, the situation is grim with several thousands are affected by human trafficking, sexual exploitation, the worst forms of child labor, forced marriage, and the forced recruitment of children for use in armed conflict.
Advocates for legislation that prevent exploitation, protects children, and guarantees that any child who is subjected to sex trafficking or exploitation will not be prosecuted in the courts for prostitution. 2) Promotes corporate responsibility among private companies; 3). Educates first responders and ordinary citizens about this issue so that they can identify victims and join us in the fight to better protect children. And 4) Empowers youth to take the lead against human trafficking by equipping them with the knowledge and tools necessary to help them become activists against this trade.