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Development Media

We run radio, television and mobile campaigns to change behaviors and improve lives in Liberia and the Mano River Union.

Our goal is to run media campaigns to educate community and  generate public demand, place health and  other development  issues high on public agenda, and effectively reach the influential group of policy-makers, elected representatives, professionals, political and religious leaders, power brokers and interest groups to act in support of health and sustainable development issues in Liberia and the Mano River Basin.

The

In Liberia and the entire Mano River Union, more national and international development  and aid money are often  been spent on improving the ‘supply side’ (building infrastructures, training teachers, establishing farms,  hospitals, etc). All of this is necessary, but in many communities, these investments are often carried out at the expense of something equally important: creating demand for those services, so that people use and benefit from them. The problem is lack of awareness and knowledge amongst decision makers and local communities about the value of L natural capital, the environment, health, wellbeing, nutrition, etc.

The

Media campaigns that facilitate information exchange and cultural awareness. Television and particularly radio has been proven to be useful in reaching large numbers of people in West Africa, raising awareness about how to identify potential development challenges such as dangerous illnesses, environmental degradation, human trafficking, and what to do to prevent these threat before they occur. At the same time, broadcasts can help break down cultural barriers that prevent people from seeking treatment, persuading vulnerable populations to make use of available local resources and  mobilize decision makers to recognize the value of natural recourse and  prevent lost and degradation.

Currently, we are piloting several media campaigns in Liberia at the same time generating evidence of impact using evaluations. We are working to scale up the most effective campaigns to reach local communities across the region.  Our focus areas include environment, climate change, forest, nutrition, human trafficking and child slavery, family farming and road safety.

What VOSIEDA from others?

Most poverty eradication programs in West Africa often focus surely on the “supply side” of interventions: e.g. conducting training, building infrastructures or supply food and equipment in local communities. Unlike traditional NGO programs, VOSIEDA use combination of approaches and works on the critical but much-neglected “demand side,” disseminating basic yet crucial information and encouraging communities take advantage of  services and local resources  already available to them.

For example, the value of critical ecosystems is still not fully recognized by decision makers, and they continue to be lost and degraded in Liberia and the MRU. On the hand, more than 15,000 children die each day in the particularly in Africa, due to conditions associated with extreme poverty. Effective media outreach campaigns have been proven to save one in five of these lives–that’s roughly 3,000 children saved each day through effective media interventions. In like manner, effective media campaigns would make stakeholder aware of the indirect services that ecosystems provide and that these indirect services can now be quantified, thereby reversing these degradation.

The

We broadcast spots several times per day, broadcast in local languages and work with community radio stations with large audiences. Feed formative research into creatives, use drama and other innovations to tackle barriers to change, test all materials before and afterwards.

Current

Saving West Africa’s Rain Forest
VOSIEDA run media campaigns that facilitate information exchange and raise cultural awareness of policy makers and local communities about identifying and conserving important ecosystem including forest resources, threaten wildlife, coastal mangroves, etc.
Raising Profile of Smallholder Agriculture in Liberia & MRU
We run media campaigns raise awareness of small-scale farmers about improved farming practices, accessing farm inputs, engaging and advocating with government and partners to address their needs, etc.
Liberia's Road Safety Campaign
We are running road safety campaigns that raise awareness of passengers and drivers. In addition media awareness, we work with the police to place stickers inside of public and commercial vehicles and motorcycles to encourage and empower passengers to speak up directly to their drivers against dangerous driving.
Ending Child Slavery at the Source
We run media campaigns that advocates for legislation that prevent exploitation and protects children from trafficking; 2) Promotes corporate responsibility among private companies; 3). Educates ordinary citizens about slavery so they can assit victims and 4) empowers youth to take actions against trafficking.
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